Customer: Ollie, Founder of Innerbloom
Industry: Functional Beverage
Business Start: 2021
Location: Tauranga, New Zealand
The Business
Innerbloom is a fast-growing functional beverage brand based in New Zealand. Founded by Ollie in 2021, the company crafts “coffee with benefits”: organic coffee paired with protein, adaptogens, and nootropics for a healthier, more intentional brew.
The brand started at local markets and quickly gained traction, leading to national distribution opportunities and increasingly large invoices with major customers. It’s a lean, founder-led business, with Ollie managing everything from product development to financial reconciliation, scaling rapidly while keeping costs tight.
The Challenge: Compliance-Focused Accounting in a High-Growth Business
Like many small businesses, Innerbloom had an accounting setup that handled the basics - primarily end-of-year tax returns. It was a typical compliance relationship: low-touch, transactional, and designed for keeping things in order rather than actively driving the business forward.
As the business grew, Ollie found himself needing more: support with financial forecasting, clarity on funding options, and someone to help him think strategically. But accessing that level of input wasn't easy.
“I do all the reconciling and everything… they really only do end-of-year tax,” Ollie said. “When I needed things like a cash flow forecast for investors, I had to try figure it out myself using ChatGPT”.
In moments where quick financial guidance was essential — like classifying funds received from Fundtap - he often had to piece together solutions on his own.
This wasn’t about bad service. It was simply a reflection of the limits of many traditional accounting relationships, especially when advisors are remote or juggling a large client base.
How Fundtap Stepped In
When Ollie needed working capital to bridge the gap between 60-day invoice terms and supplier payments, Fundtap provided a flexible, fast solution. Within hours, funds were in his account, ready to be deployed for business-critical expenses.
“The money came in instantly. It was awesome,” he said. “Now that it’s set up, I’ll pretty much use it every month”.
But Fundtap didn’t just provide capital. The team helped Ollie understand the time value of money, how to approach financing strategically, and even shared ideas about how he might price payment terms into his invoices. It was a proactive, human conversation — something many small business owners don’t often get.
The Bigger Opportunity: Enabling Better Advisory Relationships
Ollie’s situation is common. His accounting needs have evolved faster than the relationship supporting them. As businesses grow, they often need more than tax filing - they need partners who can help plan, analyse, and advise.
“I’d love to sit down with someone quarterly and be walked through what I need to do,” Ollie said. “I’m doing my best to figure it out, but having someone in my corner would make a big difference”.
This is exactly the gap the Fundtap Partner Program aims to close. By connecting customers like Ollie with proactive, modern advisors who understand both small business realities and financial tools like Fundtap, there’s an opportunity to create real momentum.
Takeaway
Innerbloom is a great example of a small business doing big things with limited resources. The brand is scaling fast, serving national buyers, and attracting investment interest. What Ollie needs now is a support network that can grow with him.
The Fundtap Partner Program is designed for exactly this type of founder - someone who’s already doing the work, but who can go even further with the right advice at the right time.
