The story in short
- 13 invoices funded between July 2024 and March 2025
- 8 funding days across 4 months
- 6 invoices funded in March 2025, their busiest month
The gap
Their website sales are paid in full before anything ships. Wholesale is different: the retailers order first and pay later, and the stock has to be bought up front.
A supermarket-owned pet brand pays on shorter terms, and the country’s largest pet retailer on much longer ones. More purchase orders were due to ship as soon as the stock arrived.
How they use FundTap
They funded 13 invoices on eight funding days, across four months between July 2024 and March 2025. Nine came in 2025, and six of those in March alone.
Funding the retailer invoices let them buy stock for the next purchase order without waiting on the last.
Invoices funded each month, as a table
| Month | Invoices funded |
|---|---|
| July 2024 | 2 |
| August 2024 | 0 |
| September 2024 | 2 |
| October 2024 | 0 |
| November 2024 | 0 |
| December 2024 | 0 |
| January 2025 | 3 |
| February 2025 | 0 |
| March 2025 | 6 |
| April 2025 | 0 |
| May 2025 | 0 |
| June 2025 | 0 |
| July 2025 | 0 |
| August 2025 | 0 |
| September 2025 | 0 |
| October 2025 | 0 |
| November 2025 | 0 |
| December 2025 | 0 |
| January 2026 | 0 |
| February 2026 | 0 |
| March 2026 | 0 |
| April 2026 | 0 |
| May 2026 | 0 |
| June 2026 | 0 |
| July 2026 | 0 |
| August 2026 | 0 |
| September 2026 | 0 |
What’s changed
They took on the big retail orders without waiting for earlier ones to be paid, and the retailers pay them as normal.
Their starting funding limit covered it, with no increase needed. They last funded an invoice in March 2025.
Sound like your business?
Winning your first big retail orders is great news until the stock has to be paid for. FundTap covers the gap between shipping and getting paid.
Fund the next order without waiting on the last one.
Invoice finance for makers and distributors • All case studies
About this story. Anonymised: business and owner details are withheld. Counts are from FundTap’s records to 30 September 2026.